Strategic Plan

The Arts Village is a non-profit arts-based community centre. 

OUR VISION is for Rotorua to be a vibrant, creative community, where art makes life good.

OUR MISSION is to actively work OF, BY, and FOR our community:

  • OF what matters to, and interests, our community.
  • Created BY our community.
  • FOR the use and enjoyment of our community.


  • Art is GOOD: Art in all forms has value.
  • Inclusiveness: Everyone should have the opportunity to be involved in the arts
  • Well-Being: Participating in the arts is essential to a happy and healthy community for us all.
  • Te Tiriti o Waitangi: Earnest and meaningful relationships with mana whenua and tangata whenua.
  • Partnerships: We are part of a wider local, regional, and national community. Working together with others gets the best results for our community.
  • Relevance: Change, innovation, and the courage to try new things, are vital to creativity.
  • Sustainability: Creatives need opportunities to work, be paid, practice, support themselves, and contribute to local economy.

We foster and inspire our community to:

  • CREATE: Make art, contribute to community projects/installations.
  • LEARN: Build confidence, learn and develop new: skills, techniques, and approaches.
  • SEE & FEEL: Be inspired, connected, and empowered through art. 
  • SHARE: Come together to kōrero, connect with others, and exchange knowledge.
  • DO: Be involved in our community, take part in events and other activities.

Priority Outcomes over the next three years:

  • Develop our spaces with an emphasis on accessibility, relevance, inspiration, and utility.
  • Mentor community partners to develop and deliver projects.
  • Work with and support tangata whenua and Māori through arts and culture.

Other outcomes of our work:

  • Give access to arts and culture, it’s easy to experience it every day.
  • Nurture an environment where it’s safe for those from diverse backgrounds to create art and tell their story.
  • Celebrate and develop our unique building as a historic place, artistic space, and community treasure.
  • Tell our stories in creative ways.
  • Support emerging artists and young people in art.
  • Provide avenues for artists to build their arts practice, develop their business, and identify and connect with their markets.
  • Celebrate artists and recognise artistic contributions to Rotorua.
  • Initiate and support creative activities that enable comment on wider issues.
  • Captivate, surprise and engage audiences in the arts precinct.
  • Encourage new and meaningful connections between artists, audiences and communities.
  • Lead and encourage collaboration in the creative sector.
  • Build cross-sector relationships and collaborations that make a difference.

Last updated: Monday 15th October, 2018